Under Armour Launches Armour @ The Fort and Run United Exceed 2017


Participants work it out during the Armour @ The Fort.

Participants work it out during the Armour @ The Fort.

As the most innovative sports and fitness clothing line available in the market today, Under Armour continues to provide runners and fitness enthusiasts a platform to help them become better athletes.

That said, Under Armour gathered sports and fitness enthusiasts through a fitness program Armour @ The Fort on January 28th at the Bonifacio High Street Amphitheater. As the name implies, the program kicked off with a morning run led by coaches Titus Salazar and Dan Brown. As part of ActiveHealth’s partnership with the sports brand, Unilab conducted a fitness and nutrition symposium to help runners exceed themselves as they take the challenge of Run United Exceed 2017 Half Marathon.

Catering to active lifestyle aficionados, the afternoon schedule had a full swing of activities that was attended by the who’s who of the sporting community like ultra marathoner Ferdie Capiling and the UP women’s football team.

An afternoon circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

To cap off the event, Under Armour unveiled some of its plans for 2017, including the launching of the “Armour @” series. The fitness apparel likewise formalized its partnership with Kerry Sports Manila as the state-of-the-art facility opens its door for the Test of Will 2017 participants.

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for more updates and announcements as well as Facebook at www.facebook.com/underarmoursea.

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Under Armour Strengthens Women Empowerment


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Under Armour-affiliate trainer “Mama” Kat Geronimo led the express circuit training.

Gender equality has become a social norm. And in a country our like ours, men and women alike could perfectly qualify for certain positions or roles in almost all industries and sectors in the society. Yet, there are various stories of battered and abused women.

Under Armour, in its effort to further strengthen women empowerment in our society through fitness and healthy lifestyle, encourages women to engage in various physical activities to challenge and improve themselves, especially those in the corporate world and the working moms.

Dubbed as “Women in Armour”, the campaign aims to motivate the ladies to be consistent in their quest to live a healthy and active lifestyle through regular workouts.

As living a healthy lifestyle is a fundamental component to achieving an optimal mental and physical well-being, the event catered an intense circuit training and self-defense seminar.

The express circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

On the other hand, Filipina fighter Geli Bulaong supervised the mixed martial arts (MMA) self-defense seminar with 50 women attendees. Geli, who made history last November 6 as she became the first-ever URCC women’s flyweight champion by defeating Yan Qui Han via first-round technical knockout, conducted basic MMA drills and several self-defense techniques.

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One Of A Kind Marketing chief Tin Majadillas gives a talk on women entrepreneurship.

Participants of the afternoon affair were in for a special treat as they were given an opportunity to interact and talk to the country’s high-profile fitness connoisseurs.

“The Fittest Woman in Philippine Crossfit” Zoe Pond-McPherson hosted a fitness dialogue to flesh out every essential piece on embodying health and wellness.

Meanwhile, Beast House’s Gia Gapay discussed about the amatory art of pole dancing as a beneficial form of exercise for women.

One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship, while fitness trainer Andy Leuterio also shared his expertise on making recreational sports and hobby as a business. 

The event culminated by unveiling the Under Armour corner at Maximus Athlete’s Shop Café, which is located along Pioneer Street in Pasig City.

under-armour-women-empowermentWith women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #womenofwill #strengthenwomeninarmour and #fiercelyunstoppable.

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at www.facebook.com/underarmoursea.

Take Your Running To A Higher Level With Under Armour’s UA Run Crew


ua-run-crewAs most runners take their running a notch higher, the UA Run Crew is a perfect venue for them to engage in programs that specifically address various aspects of running from proper warm up exercises, running drills, injury prevention to nutrition, etc. The UA Run Crew is in collaboration with APEX Sports Training System designed and developed by top notch sports and fitness coaches Toni and Jim Saret.

Prior to its official launch, I had the privilege to experience first hand the extensive workouts and trainings that await all participants of the first UA Run Crew in the country.

At the sneak preview of the UA Run Crew held at Kerry Sports, Shangri-La at The Fort, Coach Zoe led the warm up, carefully observing us and correcting our forms, which I greatly appreciated. In my case, she corrected how I did my burpee. From the plank position, I would normally bend my knees then spring to a jump. She taught me the proper way of doing it by actually demonstrating it. Instead of bending the knees, they should be straight forming an inverted V position. In the process, she also tweaked some warm up exercises so that we can properly execute the ones that we had challenges in. We did a series of warm up and cool down drills,which are very important before and after a workout or a race.

Then comes Coach Toni Saret for the 4-minute workout. And I must say, that one set of the 4-minute routine is equivalent to half an hour of grinding, which targeted specific muscles for better flexibility, agility and better cardiovascular endurance.

Coach Toni Saret leading the 4-minute workout.

Coach Toni Saret leading the high intensity 4-minute workout.

And that was just a primer of what’s in store for the participants of the UA Run Crew!

UA Run Crew is launching on October 1, 2016, at the Bonifacio High Street Amphiteathre at 5pm, with no less than Under Armour Ambassadors Piolo Pascual, Coach Jim and Coach Toni Saret.

The UA Run Crew is perfect for elite and running enthusiasts, and individuals who embrace the active lifestyle. To make it to the roster of the UA Run Crew, register at Under Armour brand houses in BGC and UP Town Center. Interested parties may also register online at www.coachjimsaret.ph.

The first 20 male and female participants can now try on the new and highly acclaimed UA Charged Bandit 2 as part of UA Run Crew’s monthly shoe trials. The UA Charged Bandit 2 is a good running partner as it sports the Molded Micro G® foot-bed that takes the shape of the foot for great cushioning as well as a rubber outsole that offers full ground contact with deep tense grooves for extra flexibility.

I'm quite privileged to have a photo with top-notch fitness coach, Coach Toni Saret, at the UA Run Crew pre-launch held at Kerry Sports in Shangri-La at The Fort.

I’m quite privileged to have a photo with top-notch fitness coach, Coach Toni Saret, at the UA Run Crew pre-launch held at Kerry Sports in Shangri-La at The Fort. Photo by Bernadette Bathan

Aside from the UA Run Crew, Under Armour will also be introducing the UA Record and MapMyRun digital applications that track and monitor the progress of runners.

The UA Run Crew will be headed by brand ambassador and program director Jim Saret, who is the sports and fitness-training consultant of the Philippine Olympic Committee and currently serves as the president of Scientific Sports and Fitness Council of the Philippines.

Registered applicants will be part of the very first Under Armour Run Crew in the country. They will receive exclusive discounts, be the first to try the latest innovation gears from Under Armour and get free coaching from our international trainers Coach Jim and Coach Toni Saret along with the other Under Armour PH ambassadors.

Make sure to #RunWithFight on your social media accounts and follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at http://www.facebook.com/underarmoursea.

Under Armour Fulfils Young Cagers’ Dream to Play With Stephen Curry


Under Armour brings the “Stephen Curry Asia Tour” to four Asian cities with no less than Stephen Curry himself, to reach more basketball fans and tap more high performing young basketball players in a series of select clinics.

Stephen Curry travels to four Asian cities to share his passion and love for the sport.

Stephen Curry travels to four Asian cities to share his passion and love for the sport.

Stephen Curry, who has been named as the reigning back-to-back MVP, will share his love for the sport to all basketball enthusiasts and share his commitment of helping the young generation of athletes realise their potential both on and off court. The Stephen Curry Asia Tour will run for five days in selected cities to give the players a unique basketball experience that only Stephen Curry and Under Armour can provide. The tour goes to the following cities: September 2 – Shenyang, September 3 – 4 – Guangzhou, September 5 – Hongkong, and September 6 – Taipei.

As the Philippines has been known as a huge home for the sport, to play up close with the Stephen Curry is every young cager’s dream. A dream that one can wake up to to be real. Joining Stephen Curry in the Taipei stop are two of the Philippine’s best young cagers – UP Diliman Integrated School point guard Juan Gomez de Liano and Jr. NBA Philippines All Star Alumni and member of the Philippine Batang Gilas (U-18) Gian Mamuyac.

Jr. NBA Philippines All Star Alumni Gian Mamuyac (encircled in photos) at the Staples Center during the NBA Experience trip in LA.

Jr. NBA Philippines All Star Alumni Gian Mamuyac (encircled in photos) at the Staples Center during the NBA Experience trip in LA.

“I’m thrilled to get the chance to visit some of the best basketball fans in the world this summer,” opened Stephen Curry.

“Being able to share my passion for the game with this next generation of players in Asia—while immersing myself in their incredible culture and witnessing first-hand the infatuation for the game—is humbling, and personally it’s a tremendous reenergizer for the upcoming season. I can’t wait to meet some of the phenomenal fans and players who are committed to driving the game forward on a global scale,” Curry further added.

Through these series of tours, Stephen Curry gives every young basketball enthusiast the chance to play one-on-one with him. It’s his way of showing to the fans his eminent passion love for the sport, share with them where basketball had taken him and how it positively transformed him into a better person.

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