Under Armour Strengthens Women Empowerment


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Under Armour-affiliate trainer “Mama” Kat Geronimo led the express circuit training.

Gender equality has become a social norm. And in a country our like ours, men and women alike could perfectly qualify for certain positions or roles in almost all industries and sectors in the society. Yet, there are various stories of battered and abused women.

Under Armour, in its effort to further strengthen women empowerment in our society through fitness and healthy lifestyle, encourages women to engage in various physical activities to challenge and improve themselves, especially those in the corporate world and the working moms.

Dubbed as “Women in Armour”, the campaign aims to motivate the ladies to be consistent in their quest to live a healthy and active lifestyle through regular workouts.

As living a healthy lifestyle is a fundamental component to achieving an optimal mental and physical well-being, the event catered an intense circuit training and self-defense seminar.

The express circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

On the other hand, Filipina fighter Geli Bulaong supervised the mixed martial arts (MMA) self-defense seminar with 50 women attendees. Geli, who made history last November 6 as she became the first-ever URCC women’s flyweight champion by defeating Yan Qui Han via first-round technical knockout, conducted basic MMA drills and several self-defense techniques.

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One Of A Kind Marketing chief Tin Majadillas gives a talk on women entrepreneurship.

Participants of the afternoon affair were in for a special treat as they were given an opportunity to interact and talk to the country’s high-profile fitness connoisseurs.

“The Fittest Woman in Philippine Crossfit” Zoe Pond-McPherson hosted a fitness dialogue to flesh out every essential piece on embodying health and wellness.

Meanwhile, Beast House’s Gia Gapay discussed about the amatory art of pole dancing as a beneficial form of exercise for women.

One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship, while fitness trainer Andy Leuterio also shared his expertise on making recreational sports and hobby as a business. 

The event culminated by unveiling the Under Armour corner at Maximus Athlete’s Shop Café, which is located along Pioneer Street in Pasig City.

under-armour-women-empowermentWith women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #womenofwill #strengthenwomeninarmour and #fiercelyunstoppable.

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at www.facebook.com/underarmoursea.

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