Jr. NBA-WNBA All Stars Fly to Shanghai For The Life-Changing NBA Experience


2016 Jr. NBA-WNBA All Stars with Alaska Milk Corp. Marketing Director Ms. Blen Fernando, Alaska Powercamp Director Jeff Cariaso, NBA Philippines Managing Director Carlo Singson, Tina Thompson and Nerlens Noel, and E-Cow.

2016 Jr. NBA-WNBA All Stars with Alaska Milk Corp. Marketing Director Ms. Blen Fernando, Alaska Powercamp Director Jeff Cariaso, NBA Philippines Managing Director Carlo Singson, Tina Thompson and Nerlens Noel, and E-Cow.

Hardwork really pays off. From the Regional Selection Camps to the National Training Camp, and up to the final scrimmage, ninety Jr. NBA-WNBA All Stars from Southeast Asia – boys and girls 10 to 14 years old, will finally reap their reward as they travel to Shanghai, China, for the NBA Experience.

These young champions have endured the rigid selection process earlier this year, and have shown that they have the necessary skills and embody the STAR values to make the cut. Aside from meeting other All Stars, they are scheduled to watch the NBA Global Games China 2016 presented by Master Kong in Shanghai on Oct. 9, featuring the Houston Rockets and the New Orleans Pelicans playing a preseason game at the Mercedes-Benz Arena.

The participants from the Philippines will be joined by Indonesia, Malaysia, Thailand and Vietnam and for the first time by Jr. NBA Singapore standouts following the program’s introduction to Singapore earlier this year.  As part of their visit to Shanghai, the boys and girls will also meet with NBA players and legends, receive additional basketball training and tour the city.

“Our Jr. NBA All-Stars will once again embark on an unforgettable journey where they will get to experience a foreign country, take part in advanced basketball training and watch a live NBA game, all while engaging with their counterparts from Southeast Asia,” said NBA Asia Vice President, Global Partnerships & Events Francesco Suarez. 

2015 Jr. NBA All Stars Southeast Asia were acknowledged during half-time during the NBA Global Games in Shenzhen.

2015 Jr. NBA All Stars Southeast Asia were acknowledged during half-time during the 2015 NBA Global Games in Shenzhen.

“This gathering creates lifelong memories and friendships for our participants, and we will continue providing even more youth with opportunities like this in the years to come,” Mr. Suarez added.

“I’d like to congratulate our Jr. NBA Philippine All-Stars on their success. Through Alaska Milk’s Nutrition.Action.Champion. Program and our partnership with the NBA, we have been able to help fuel the basketball dreams and life aspirations of thousands of children across the country,” said Alaska Milk Corporation President and Chief Executive Officer Wilfred Steven Uytengsu.

“This collaboration is an important element of our long-standing Nutrition.Action.Champion. campaign. By leveraging on this initiative, Alaska Milk was able to proactively educate families and children on the important role of drinking milk and getting into sports to achieve a healthy and active lifestyle,” further added Mr. Uytengsu.

The Jr. NBA is presented by Royal FrieslandCampina in Indonesia, Malaysia, Philippines, Thailand and Vietnam through its Frisian Flag, Dutch Lady, Alaska Milk, and Foremost brands and is conducted in partnership with Sport Singapore in Singapore. Promoting the importance of regular physical activity, participants are trained in the fundamentals of basketball and learn the importance of the Jr. NBA’s core values, including sportsmanship, teamwork, a positive attitude, and respect.  To date, the program has reached more than 1.5 million children, parents and coaches across Southeast Asia through camps, clinics, and NBA Cares community outreach activities, and aims to reach five million children by 2020. 

Fans can visit the official website at www.jrnba.asia for more information on the Jr. NBA programs. “Friend” the NBA’s official account on LINE by adding @nba_global.  Follow the NBA on Facebook at www.facebook.com/nba and Twitter at @NBA for all the latest news and updates.  For all things NBA, visit www.nba.com.

Check out Alaska Milk’s sports channel http://www.playph.com and like @PlayPH in Facebook and Instagram for inspiring stories on Filipino sports fans of all ages and skill levels.

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