Alaska Powercamp Brings Smile to the Kids of Tacloban City

Alaska Basketball Powercamp participants held in Tacloban City.

Alaska Basketball Powercamp participants held in Tacloban City.

Basketball has always been a staple sport for every kid, and for the kids no more. And this is one of the reasons why basketball is a huge sport in the country. Alaska Milk Corporation has put emphasis on sports as part of the personality and character development of the children through its sports programs, one of which is the Alaska Basketball Powercamp. Consistently year after year, the program has been conducted in Metro Manila, Cebu, and in several other cities around the country to further raise awareness on the importance of sports and good nutrition in developing a champion in every child.

On July 14-15, 2016, Alaska Milk brought the Alaska Basketball Powercamp to Tacloban City to the delight of approximately 250 children from Anibong Elementary School, aged 10 to 15 years old. The barangay of Anibong was one of the badly hit areas by the storm surge that took innumerable lives during the super typhoon Yolanda in November 2013.

Geared up in their favourite basketball uniforms, the participants eagerly arrived at the covered court in Brgy. 110 Utap, Tacloban City, where the camp was held, earlier than expected. Being the first sports program conducted in the city of Tacloban after that unfortunate incident in 2013, excitement cannot be contained. There was just too much energy flowing everywhere. There was so much fun vibes and everyone was in high spirits.

To keep the hyped up energy going, the camp started with a short dribbling game, followed by a warm up led by Alaska Powercamp coaches, who came all the way from Manila. The coaches assigned in each skills station were very hands on in the training, teaching the participants the proper form doing the stance, lay up, dribbling, and shooting. Not only that they taught the participants the fundamental basketball handling skills but also instil in them the values of discipline, teamwork, hardwork, determination and respect.

Alaska Basketball Powercamp: A Participant’s Perspective
11 year old Michael Macabenta, Jr. dreams of becoming a professional basketball player.

11 year old Michael Macabenta, Jr. dreams of becoming a professional basketball player.

From the eyes of a child, the Alaska Basketball Powercamp was something more than just a basketball camp. At the age of 11, Michael Macabenta, Jr. knew exactly what he came for. He was 9 when he got his passion for the sport, and he never stopped playing since then.

Though he was a bit shy, he was nevertheless open to share what he learned from the camp. Inspired by the coaches, he learned that to excel in both school and the sport, one has to have discipline and to remain focused on the game. He looks up to his favourite NBA player LeBron James because of his shooting abilities. And one day, he dreams of becoming a basketball player. But for now, he has to train well and to stay healthy. What better way to do that? Michael shared that he drinks milk to stay healthy.

Michael Macabenta, Jr. is a Grade 6 pupil at Anibong Elementary School.

At the end of the camp, all the participants have gained more than the skills that coaches taught them. They learned that through sports such as basketball, one can become a champion by doing the best that he can.

To give the participants an overload of happiness, they all received a certificate of attendance and gift packs from Alaska Milk.

To know more about Alaska Powercamp, please visit
For all social media posts, use the hashtags #AlaskaPowercamp #AlaskaSports


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