Live To Move with FWD Life Philippines

Ayala Triads Weng Dagdag and Ate Emma Gabriel Pagkalinawan with this author at the FWD Life "Live to Move" fitness party.

Ayala Triads Weng Dagdag and Ate Emma Gabriel Pagkalinawan with this author at the FWD Life “Live to Move” fitness party.

We all strive to live a healthier life, thus, we engage in various physical activities such as running or working out in the gym to jumpstart our day or fix a stressful day.

This trend in lifestyle among Filipinos became the trigger point of FWD Life Philippines’ “Live to Move” campaign, a nationwide wellness program to further raise awareness on the importance of a more active lifestyle for better health. The campaign was well received in Cagayan de Oro, Cebu and Baguio, and was a huge success.

As an advocate of healthy and active lifestyle, I joined the “Live to Move” program held at the Bonifacio High Street Central Park on June 5, 2016.

The event venue was so pumped up and all participants were all geared up for the activity. Fitness equipments like TRX and dumb bells were neatly placed in certain areas in the venue. While I was looking around, I realised that it’s going to be an afternoon of a fitness party. A couple of tents housed the hydration stations in case anyone runs out of water. Having finished a 32-kilometre run (crossed the finish line three hours after the gun start) in the morning that same day, I was a bit adamant to really get into the groove but I thought that it’s going to be a bore if I just stay on the side and watch everyone having fun. I don’t want to be a KJ kind of person as I came prepared anyway. Aha!

I wasn’t surprised at all when I bumped into a few personalities whom I know are into fitness like James Pulanco, and my fellow members at Ayala Triads Running Team Weng Dagdag and Ate Emma Pagkalinawan Gabriel.

With Coach Jim and Coach Toni Saret on stage, an up tempo music came alive from the loud speakers signalling that the fitness party has just started!

Here we go with “Live to Move” campaign’s FWD in Motion 4-minute workout!

I was excited to experience the FWD Motion, a 4-minute meta-workout specially designed by fitness coaches Jim and Toni Saret. These kind of workouts take less time to complete but are equivalent to an hour’s worth of gym time, which are very effective for people on the go like me. To get started, there were four workout stations. Each of these stations has a different workout routine that has to be completed in just four minutes. You would think “Oh, that’s only four minutes. It would be easy.” Well, I must tell you, think again.

What’s in every station? There’s a Zumba, in one station you do martial arts, then there’s strengthening, and core workout station. Once you have completed all these four stations, you have already exercised for 16 minutes! And it felt like you’ve exercised for about an hour! In less time, you burned more calories and you had fun. Never boring at all.

I’m glad I have done away with my KJ attitude that afternoon. Joining the FWD Motion gave me a better perspective at fitness – and that is getting fit can be done outdoors and with a group.  I’m counting on everyone to develop the same healthy attitude towards fitness.

Starting a bigger movement

They werk it out at the “Live To Move” campaign.

The “Live to Move” campaign is in support of the Philippine Heart Association’s (PHA) 52100 advocacy. “It (52100 advocacy) is a simple guide to remind people of the essentials of good health, with each number representing a daily target: five (5) servings of fruits and vegetables, two (2) hours maximum recreational screen time, one (1) hour of moderate activity, zero (0) sugared drinks, and zero (0) smoking/second-hand smoke, ” notes PHA President, Dr. Alex Junia.

FWD conceptualized the idea of its ‘Live to Move’ campaign by placing an emphasis on lifestyle continuity and pursuit for passions, en route to empowering Filipinos to get ready to live their lives to the fullest. “Our goal is really to change the creative and passionate Filipinos’ perception about pursuing multi-faceted and active lifestyles, and this campaign is one of the ways we’re setting this goal in motion,” says FWD Philippines President and CEO, Peter Grimes.

As a brand that’s all about making a difference, FWD Life Philippines is geared towards introducing fresh perspectives on insurance to Filipino consumers, by providing easy-to-understand products, aided by digital technology. Rounding up its nationwide campaign, FWD also reflects on its efforts to raise awareness about how Filipinos can truly achieve more and get ready to live through rewarding experiences such as “Live to Move.”

About FWD Life Insurance

FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. After its first full year of operations in 2015, FWD Life now ranks #13 in terms of total premium income according to the Insurance Commission’s end-2015 report1.

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, and Singapore, offering life and medical insurance, employee benefits, and general insurance across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.

For more information please visit WWW.FWD.COM.PH.


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