Commit to be Fit in Alaska Milk Day

Today, June 11, 2016, Alaska Milk Corporation marks another grand chapter in the country’s celebration of World Milk Day”. Since its inception four years ago, the celebration of Alaska Milk Day has come a long way from a single location family run to a new campaign that promises to be an exciting and bigger event nationwide for all Filipinos, young and old.

This year’s celebration is definitely a greater fete versus last year with an expected increase of participants from Metro Manila, Davao, Cebu and the newest venue, Naga. The activity involve individual (3km and 5km) race category in the provincial areas. While in Metro Manila, the race categories are individual 3km and 5km, 3 km family run race and a 1km Disney’s Frozen and Marvel themed fun run event for children ages 4-7 years old encouraging children to live a healthy and active lifestyle while still having fun. To make the gathering more exciting, a Zumba event will also be conducted in all areas encouraging more individuals and families to start a morning health and fitness regimen.

A nationwide Milk Toast at 6:00, coined as the Alaska Milk Hour, culminates the celebration, where all participants simultaneously drink milk and make a pledge to a healthy and active lifestyle.

These concerted efforts are Alaska’s way of helping the government address the increasing number of obese children and adults in the country through the combination of exercise and proper nutrition. The 8th National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI) reveals that 2 out of 10 children among 0-5 years old were underweight and 5 out of 100 children among 0-5 years old were overweight. Also, 3 in every 10 adults are overweight and obese. Prevalence of overweight and obesity among the 0-5 year-old is increasing at an average of 0.17%-points per year for the past 24 years. With this alarming rate, Alaska Milk is committed to support the yearly celebration of World Milk Day through Alaska Milk Day with the goal to help reverse this prevailing nutritional problem.

Supporting Alaska Milk Corporation in this endeavor are Rhea Generics, Babyflo, Systema, Hana Shampoo and   Champion.

The beneficiary of the Alaska Milk Day Family Run is Children’s Hour. Alaska Milk Corporation will donate the same quantity of milk bags as the participants to their chosen recipient.

Join us in spreading the milk drinking habit and active lifestyle. Become a part of Alaska’s “Nutrition. Action. Champion.” program for a chance to become a real life health advocate! For more information, log on to and like


One Response to Commit to be Fit in Alaska Milk Day

  1. Nick says:

    Dairy is highly glucogenic for many people


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