One Direction for Penshoppe


One early evening while I was on my way to the office, I happened to glance at those huge billboards mounted along C5 Road. Seeing the billboard, I immediately recognized the faces. They were no other than the newest boyband on the rise – One Direction. Not that I’m a big boyband fan, but I’ve seen those lads evolved into who they are now. I’ve seen their X-Factor auditions, to bootcamp, judges’ house, and to the weekly live  shows. Week after week, they had to come up with a performance that would excite the four judges, and make the whole of UK and Ireland vote for them. Surely they’ve struggled big time to make it to the final 3.

Right there and then, I felt a certain kind of connection to the brand. I can still vividly remember how I felt special when my aunt gave me a gift – a Penshoppe shirt. Knowing my aunt, she wasn’t really big on giving gifts if there’s no occasion like a birthday or Christmas.

You don’t have to be fashionable to know what looks good on you. And at Penshoppe, there’s a wide array of tops, jeans and accessories that you can choose from to fit your fashion sense. The clothes can spell out your individuality. You can be hip and cool, trendy and fashionable or chic and casual.

Yeah, I’m a proud owner of Penshoppe tops and jeans. And accessories, too!

So, what do you get from putting together One Direction and Penshoppe? A world of good music and a keener fashion sense.

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