Jr. NBA Philippines Presented By Alaska To Encourage Youth Basketball Participation


The Jr. NBA Philippines 2017 presented by Alaska returns this year to encourage youth basketball participation suggests fundamental skills and core values of the game at the grassroots level in an effort to help grow and improve the youths basketball experience for players, coaches and parents. In addition to, Jr. NBA Philippines will introduce you to a court refurbishment initiative that will revitalize a community court through the NBA Cares platform.

The Jr. NBA Philippines 2017 presented by Alaska is free and open to boys and girls ages 10 to 14 and is comprised of our four stages: skills clinics in schools and communities, Regional Selection Camps, a National Training Camp and an NBA experience trip.

The skills clinics will be held nationwide from January through April with stops in Bacolod, Cagayan de Oro, Cavite, Cebu, Metro Manila and Subic. The Regional Selection Camps will be held in Cagayan de Oro (Feb. 11-12), Lucena (Feb. 25-26), Cebu (March 11-12) and Metro Manila (April 1-2), with the top 37 boys and 37 girls advancing to the National Training Camp in Manila on May 12-14, which will feature an NBA and WNBA player or legend. The program will culminate with the selection of 16 Jr. NBA All-Stars, comprised of eight boys and eight girls, will embark on an overseas NBA experience trip with fellow Jr. NBA All-Stars from Southeast Asia.

Seven boys and five girls have passed the Regional Selection Camp in Cagayan de Oro to represent Mindanao in Jr. NBA National Training Camp in May 2107. We’re still on a lookout for twenty-five.

The 2017 edition of Jr. NBA Philippines will begin the search for the Jr. NBA Coach of the Year, led by Jr. NBA Head Coaches Craig Brown and Chris Sumner with Alaska Power Camp Coach Jeff Cariaso. Fourteen Jr. NBA coaches will be selected as finalists and trained at the National Training Camp, with two Jr. NBA Coaches of the Year awarded with an NBA experience trip.

Two Jr. NBA Philippines Alumni Aljon Mariano and Raphael Banal are currently playing in the Philippine Basketball Association. One Jr. NBA Philippines Alumnus Kobe Paras plays for Creighton University, an NCAA Division I team.

“We are proud that Jr. NBA Philippines has established itself as one of the country’s premier youth basketball programs and shaped well-rounded athletes including Aljon Mariano, Kiefer Ravena, Kobe Paras, Kyla Flores and Rozie Amatong who inspire Filipino youth to fulfill their potential,” said Alaska Milk Corporation Marketing Director Blen Fernando. “As partners of the NBA, Alaska Milk is committed to serving more Filipino children and families with affordable nutrition and providing first-rate training to guide their pursuit of becoming champions in life.”

Online registration is still open at http://www.jrnba.asia/philippines.

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Batang Alaska School Milk Program Goes to Antique


The lack of awareness on proper nutrition among children has resulted to undernourishment, as evidenced by stunted growth and being underweight. These conditions if not addressed at an early age may lead various health related diseases later in life. However, proper intervention such as good nutrition and engaging the children to live an active lifestyle during their developmental stage can help address these conditions.

The new Alaska Fortified Powdered Milk Drink, which is a good source of Vitamin D, high in calcium and iron, and packed with protein, takes the forefront to further raise awareness on the importance of proper nutrition, as milk has always been essential for growing children to have enough and consistent nutrient intake to ensure maximum growth potential. Alaska Fortified Powdered Milk Drink combined with proper nutrition and active lifestyle will help children reach the tamang tangkad and bigat for their age.

After the successful launch of the Batang Alaska School Milk Program in Manila, Davao and Cebu, the program goes to Antique, the home province of Alaska Milk’s Nutrition Advocate Sen. Loren Legarda (my home province, too!). In her speech during thr formal launch held at Pandan Central School, Pandan, Antique, Sen. Legarda emphasised the need of proper nutrition and regular drinking of milk.

The Batang Alaska School Milk Program in Pandan Central School will provide a glass of Alaska Fortified Powdered Milk Drink to each child. The program will run for 120 days.

All elementary school students in attendance were treated to a refreshingly nutritious Alaska milk. And to wrap up the event, school children were given samples of Alaska Fortified Powdered Milk Drink.

Pinoyfitness 10K Sub1 Challenge Year 5


Pinoyfitness 10K Sub1 Challenge Race shirt, finisher shirt and medal.

Pinoyfitness 10K Sub1 Challenge Race shirt, finisher shirt and medal.

On its fifth year, Pinoyfitness puts up one more a challenge for the runners to take – the Pinoyfitness 10K Sub1 Challenge. As the name implies, the race is all-exclusive to 10k race distance only. To cater to different fitness levels of the runners, there are three waves that they choose to join in – “Planet Sports Wave”, “GNC Wave”, and “Walker Wave”, released separately.

Whilst online registration is still ongoing, runners can head on to on-ground registration sites.

Pinoyfitness 10K Sub1 Challenge
26 March 2017
SM MOA by the Bay
Gun start (TBA)

Online Registration: ongoing until 28 February
Visit www.pinoyfitness.com

On-ground Registration: ongoing until 19 March
Visit the following stores:

1. Planet Sports

  • Glorietta
  • UP Town Center

*Enjoy the exclusive 20% discount on New Balance, K-Swiss, Arena, Adidas, Nike and Asics)

2. GNC Stores

  • SM Mall of Asia
  • Trinoma
  • SM Megamall
  • Alabang Town Center

*Get a Gold Card and avail of the 20% discount on all products valid within the year.

3. New Balance BHS

Prizes:

To reward the runners for their hardwork, Top 3 Male and Female in each wave will win exciting surprises from the race organiser and sponsors.

More exclusive surprises await the dominating Top 3 Male and Female of the race,

Feel Better, Perform Better With Active Release Technique By Coach PJ Rivera


Feel Better, Perform Better with Active Release Technique by Coach PJ Rivera.

Feel Better, Perform Better with Active Release Technique by Coach PJ Rivera.

We aspire to create a better version of ourselves. That’s why we keep on training.

As endurance athletes, we train to withstand pain. And in the long run, we developed a high tolerance for it. Just when we thought that the physical pain we feel is nothing more than just having delayed onset of muscle soreness, we overlooked the fact that our body needs to rest and recover. This is because the mindset of most athletes is that daily training is paramount to better performance. Even if the pain becomes uncomfortable that could result to bad form or bad posture.

Pain is our body’s way of telling us to get that much needed rest; that there’s a need for a fix. Most often, we disregard this call and we end up injured squandering away months of training and preparations.

For quite sometime now, I felt that there’s been a decline in the quality of my training and even in my race performance due to recurring pains. I thought the pain has something to do with my tapered training due to my workload. Little did I know that I badly needed a treatment.

This prompted me to set an appointment with Coach PJ Rivera, who is no stranger to the world of sports and fitness, as he himself used to be a member of a track and field varsity team, and one of the founders of Trimac triathlon team. After his stint with the team, he went to the US to study and master the Active Release Technique (ART). Upon his return to the Philippines to practice ART, Coach PJ joined the Philippine Olympic team as the official healthcare provider, and is now into coaching runners and triathletes on top of his clinic hours.

Coach PJ Rivera is a triathlete, and now practices Active Release Technique, which is perfect for athletes.

Coach PJ Rivera is a triathlete, and now practices Active Release Technique, which is perfect for athletes.

Having a smorgasbord of pains, Coach PJ had to address my primary complaints. And guess what, for someone who’s physically active as I am, there were scarred tissues in my hamstrings, or commonly termed as tight muscles. Then there’s the uncomfortable pain in my ankles, shins, knees and lower back whenever I train or during races. Coach PJ went through each of the muscle groups and the connecting muscles with precision to loosen up them up. During the treatment, he suggested workout routines to help strengthen the muscles.

active-release-techniqu-by-coach-pj-rivera

active-release-techniqu-by-coach-pj-rivera-holistic-treatment

The treatment went on for about 45 minutes to an hour, as Coach PJ went an extra mile of doing a holistic assessment of my condition. That’s when I learned that the muscles surrounding my chest are a tad tighter which made breathing a bit difficult during any physical activity. And there’s more! I apparently had an onset of stiff neck, too! Had I not gone for the treatment that early, the pain could’ve been worse.

Thanks to Coach PJ Rivera, who did an excellent job in making sure that pain isn’t something too grand to think about. Now, I can train and race better!

With Active Release Technique, I can do more. Feel Better. Perform Better.

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